The Meth Project is a large-scale prevention program aimed at reducing first-time Meth use through public service messaging, public policy, and community outreach. Central to the program is a research-based marketing campaign that graphically communicates the risks of Meth use. The Meth Project has been repeatedly cited as a powerful private-sector response to a devastating social problem and was recently recognized by the White House as one of the nation's most effective prevention programs.

The Meth Project was conceived and founded by businessman Thomas M. Siebel. First launched in Montana as the Montana Meth Project, the program is focused solely on prevention. Since its inception in 2005, the Meth Project has achieved substantial results. Meth use among teens in Montana has declined by 45%, Meth-related crime has dropped more than 50%, and workers testing positive for Meth have declined by 70%, the largest drop in the country. The Meth Project has since expanded its programs into Arizona, Idaho, and Illinois.

Find out more about The Meth Project at www.methproject.org

RESEARCH-BASED MESSAGING CAMPAIGN

The Meth Project conducts periodic national and statewide surveys and focus group research to more thoroughly understand attitudes and behaviors related to methamphetamine. This research provides the foundation for the Meth Project's messaging and communication programs. The Meth Project's research-based, high impact advertising graphically portrays the ravages of Meth use. The saturation-level campaign reaches 70-90% of teens statewide, 3-5 times a week with prevention messaging spanning TV, radio, billboards, newspapers, and the Internet.

The program, which has gained nationwide attention for its uncompromising approach and demonstrated impact, has won 40 awards, including 7 Gold Addy Awards, 2 Gold Effie Awards, and the Cannes Lion Award at the Cannes International Advertising Festival.

The Meth Project also collaborated with HBO to develop a one-hour documentary film, "Montana Meth," as part of the organization's mission to raise awareness of the dangers of methamphetamine use. In an effort to increase the level of public discourse, the film shows, first-hand, the impact of the Meth problem in Montana.

Arizona Meth Project

The ARIZONA METH PROJECT is a large-scale exercise in prevention, aimed at significantly reducing Meth use in Arizona. The integrated program consists of an ongoing, research-based marketing campaign, supported by community outreach and public policy initiatives, that realistically and graphically communicates the risks of methamphetamine to the youth of Arizona.

AZ Tribal Coalitions

Hopi Substance Abuse Coalition, The Hopi Guidance Center
Contact: Cornelia Honyaktewa
Phone: 928-737-2685
Email: honyaktewac@hopi.ws

Methamphetamine Coalition, Colorado River Indian Tribes Dept. of Health and Social Services
Contact: Bylli Esquerra
Phone: 928-669-6577
Email: bylli.esquerra@crit.org

Navajo Nation Ft. Defiance Meth Task Force
Contact: Charolette James
Phone: 928-729-4470
Email: charjames1215@yahoo.com

San Carlos Apache Tribe STEPP Coalition's Meth Initiative
Contact: D.J. Lott
Phone: 928-475-2798
Email: d_j_lott@hotmail.com

Tohono O'Odham Nation Anti-Meth Coalition
Dept. of Health and Human Services, Division of Behavioral Health
Contact: Linda Fayuant
Phone: 520-383-6165
Email: linda.fayuant@tonation-nsn.gov

White Mountain Apache Tribe Meth Coalition
Contact: Ann Hendricks
Phone: 928-338-4858
Email: ahendricks@wmat.us

Visit the Arizona Meth Project Home Page to find out more about Arizona Coalitions in your area www.arizonamethproject.org

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